Tung Poon, YiuTse, Tony S.M.2018-10-262018-10-262012http://hdl.handle.net/10919/85551The objectives of this study are to investigate the relationship between hotel room demand and room rates, and to find a viable solution for the optimal room rate that maximizes the total profit.application/pdfenIn CopyrightHotelsHotel revenue managementRoom ratesHotel demandOptimizationOptimization techniquesForecastingRevenue management: resolving a revenue optimization paradoxArticle - Refereed214