Ho, Sookhan2015-10-292015-10-292010-10-26http://hdl.handle.net/10919/63728A new study by Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business, sheds new light on loyalty or rewards programs, used by airlines, hotels, and other businesses to promote customer allegiance.text/htmlIn CopyrightPamplin College of BusinessPress releaseVirginia Tech. University Relations