Marchman, James F. III2011-07-292011-07-292004Marchman, Jim. The Last Western Flyer: The Western Auto Century. 2004http://hdl.handle.net/10919/9225A treasure trove of pictures and history, The Last Western Flyer chronicles one of the most successful small town franchise operations in 20th Century America, Western Auto. It grew from humble beginnings as a penny mailer sent from the kitchen of a Kansas City home to over 5,000 retail outlets under its Circle Arrow signs. Western Auto brought everything from tires, spark plugs, socks, vitamin pills, fishing lures, radios and more, including its famous Western Flyer bikes to America’s major cities and small towns.en-USIn CopyrightFranchises (Retail trade) -- United States -- History -- 20th centuryBicycles -- Purchasing -- United States -- History -- 20th centuryBook