Ku, Edward C.2017-09-242017-09-242014http://hdl.handle.net/10919/79389The research objectives of the study investigated how the service advantage, competencies of sales and marketing influenced marketing team performance via joint decision-making. Collaborating with partners will increase the relationship boundaries, joint decision-making is an important mediating factor among competencies and performance, and the director of sales and marketing has the responsibility to develop consistent processes; furthermore, a hotel needs to be innovative to be the leading performer, competency is essential for making strategic decisions such as mutual cost management and efficiency improvement problems in the collaborating relationship; the director of sales and marketing must keep abreast of the hotel’s production and technological developments.application/pdfen-USCreative Commons Attribution 4.0 InternationalMarketing competenciesCollaborating partnersJoint decision makingSummary