Baker, Terence2019-04-292019-04-292019-04-25http://hdl.handle.net/10919/89239It’s been more than two years since Accor formed a lifestyle division, which includes brands Jo&Joe, Mama Shelter, SBE and Raffles, among others, to cater to a new branch of hotel clientele.enIn CopyrightAccor reaches new guests via lifestyle-division growthArticle