Petersen, L.2016-04-192016-04-192005Presented at the WWF Workshop: The Prospects of PES in Europe, Sofia, Bulgaria, 19-20 October 20052415_marketing_environmental_services.pdfhttp://hdl.handle.net/10919/66909This presentation describes some of the lessons that the German aid agency (GTZ) has learned regarding marketing environmental services, providing background information on development of markets for environmental services, GTZ experiences in technical cooperation, and an outlook to the future.application/pdfen-USIn CopyrightEnvironmental servicesPayments for environmental servicesMarketsTenure systemSustainabilityMarket developmentIncentive mechanismsInstitutional frameworkCost-effectivenessPresentation