Kennedy, Doug2019-02-152019-02-152018-04-12http://hdl.handle.net/10919/87591In the 2010's we have witnessed a transition in group bookings to electronic conversations, as an increasing percentage of meetings, conferences and events are being booked without there being even one voice call between buyer and seller. While there is still human engagement needed to analyze contracts and details, sales is increasingly a depersonalized, transactional process done via direct email (to'sales@hotelname.com') or via correspondence that takes place in online portals.en-USIn CopyrightArticle