Iordache, Carmen2018-10-262018-10-262013http://hdl.handle.net/10919/85560During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beginning, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuses on tactical and advertising campaigns. Realizing the place and the role of the hotel’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financialeconomical crises which affects the demand’s size for the tourist services, generally, and for the hotels’ ones, speciallyenIn Copyrighthotels’s industrycrisesanti-crises strategiesArticle209