Simon, Fernando J. GarrigosGaldon, Jose LuisBlas, Silvia Sanz2017-08-312017-08-312017http://hdl.handle.net/10919/78784This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance dimensions.application/pdfen-USCreative Commons Attribution 4.0 InternationalPerformancePLSCrowdsourcingBooking.comCrowdvotingNew business modelshospitality salessalesSummary