Altin, MehmetSchwartz, ZviUysal, Muzaffer2018-10-262018-10-262017-10http://hdl.handle.net/10919/85539This study explores RM strategic implementation approaches, addressing the question of whether the RM function should be performed within the hotel property, or should be outsourced to an outside entity such as corporate, regional office or a third party.application/pdfen-USCreative Commons Attribution 4.0 InternationalRevenue managementImplementation strategyPerformanceHotelIn-houseCentralizedCorporate outsourcingThird party outsourcingSummary