Zach, Florian J.Nicolau, Juan LuisSharma, Abhinav2024-08-052024-08-052020-01-010160-7383https://hdl.handle.net/10919/120850The purpose of this article is to analyze the market value impact of actions taken in response to disruptive innovation; specifically, actions that incumbent lodging firms implement to adopt the innovation of peer-to-peer trading-based accommodation rental. As incumbent firms need to device strategies to accommodate the disruption stemming from a new entrant with a disruptive business model, we analyze the differentiated efforts of four incumbent lodging firms to compete with the peer-to-peer lodging firm Airbnb. This study is the first to quantify the effects of innovation on incumbent tourism firms challenged by a disruptive entrant. It finds that adoption speeds, that is first vs. late adoption, make a difference as the former are awarded a significant increase in market value.12 page(s)application/pdfenCreative Commons Attribution 4.0 InternationalDisruptive innovationInnovation adoptionMarket valueIncumbent responsePeer-to-peer lodgingEvent studyArticle - Refereedhttps://doi.org/10.1016/j.annals.2019.10281880Nicolau Gonzalbez, Juan [0000-0003-0048-2823]Zach, Florian [0000-0003-0243-4913]1873-7722