Lucha, ChristopherFerreira, GustavoWalker, Martha A.Groover, Gordon E.2020-04-222020-04-222016-041068-2805http://hdl.handle.net/10919/97885Virginia's growing agritourism industry provides additional income to farms and mitigates risk. This study empirically analyzes the effect of demographic, operational, and financial factors on the profitability of agritourism operations using a primary data set collected from a survey of more than 500 agritourism operations. Results show that greater profitability is associated with operators who are motivated by additional income and have more education, larger operations with a greater percentage of income from agritourism, and visitors who spent more on average. Characteristics having a negative effect on profitability are wineries, locations farther from interstates, and difficulty accessing capital.application/pdfenPublic Domain (U. S.)agritourismordered probitprofitabilityVirginiawineriesArticle - Refereedhttps://doi.org/10.1017/age.2016.124512372-2614