Biesiada, Jamie2021-02-102021-02-102020-12-17http://hdl.handle.net/10919/102326With the growth in population percentage of the black and Hispanic communities in the U.S., along with the projected decrease in white only population, it is only good business to expand and grow your client base to be more diverse. The changing demographics also mean that social media will continue to play a huge role in a companies perception based on the diversity of their shared media photos and posts.application/pdfenIn Copyright (InC)Diverse client baseBlack leisure travelBlack travel allianceBlack travel and tourism economyArticlehttps://www.travelweekly.com/Jamie-Biesiada/The-financial-argument-for-a-diverse-client-base