Nicolau, Juan LuisSharma, Abhinav2024-08-022024-08-022018-06-010261-5177https://hdl.handle.net/10919/120833The objective of this article is to explore the effect of the national soccer team's victory in the FIFA World Cup on the winning country's tourism. To test the generalization of the empirical results found so far, the four editions with available data since the 90s are analyzed. The conclusion shows that no generalized significant effect is identified, with the exception of the 2010 edition.Pages 315-317application/pdfenCreative Commons Attribution 4.0 InternationalFIFA World CupStock marketBrand knowledgeImageArticle - Refereedhttps://doi.org/10.1016/j.tourman.2017.12.01466Nicolau Gonzalbez, Juan [0000-0003-0048-2823]1879-3193