Hall, MonenaStrub, Maurini2017-09-212017-09-212017Hall, Monena, and Maurini Strub. "Boiling Down Qualitative Data to Build Personas that Inform Spaces, Services, and Technologies," in The Library Assessment Cookbook. Aaron W. Dobbs, ed. Chicago, IL: ACRL, 2017 (7-8).9780838988664http://hdl.handle.net/10919/79371Section 1Personas are archetypes of user needs, wants, goals, and desires that allow for empathetic design of virtual and physical spaces and services. Commonly created using assumption-based methods, this recipe focuses on in-person interview analysisen-USIn CopyrightBook chapter