Yu, YiqingNicolau, Juan LuisLiu, XianweiChen, Zheshi2024-07-112024-07-112021-04-051054-8408https://hdl.handle.net/10919/120648This study is to analyze the effect of the investor country’s outward foreign direct investment (OFDI) on its inbound tourism from the investee country. Although overseas expansion is a prevalent strategy, this study fills a gap in the literature: inbound tourism as a potential spillover of OFDI remains unexplored. Accordingly, this research proposes a conceptual model based on the reverse country-of-origin effect and conducts an empirical application with data from 202 countries/regions. The main findings show that countries with a higher number of OFDIs tend to attract more inbound tourism from the investee countries. Theoretical and practical implications are discussed.Pages 316-32510 page(s)application/pdfenCreative Commons Attribution 4.0 Internationalcountry-of-origindevelopmentgeographical distanceInbound tourismoverseas subsidiariesArticle - Refereedhttps://doi.org/10.1080/10548408.2021.1906383383Nicolau Gonzalbez, Juan [0000-0003-0048-2823]1540-7306