Chen, Ming-Hsiang2018-10-042018-10-042015-09http://hdl.handle.net/10919/85236This study contributes to the hospitality literature by providing a comprehensive investigation of the effects of changes in consumer confidence in Taiwan on hotel stock performance, including hotel sales growth, hotel stock returns and the perceived riskiness of stock cash flows from holding hotel stocks (proxied by the risk of hotel stock returns).application/pdfen-USCreative Commons Attribution 4.0 InternationalConsumer confidenceHotel stock performanceCausalitySummary