McKean, MichaelRasmussen, Marissa2017-09-212017-09-212017http://hdl.handle.net/10919/79359Digital marketing has a significant impact on RevPAR. Here's how your teams can work together to maximize your bottom line.enIn Copyright3 Ways to Foster Collaboration Between Your Hotel’s Revenue Manager and Director of Sales and MarketingArticlehttps://www.sojern.com/blog/3-ways-foster-collaboration-hotels-revenue-manager-director-sales-marketing/