Emerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]

Rishi, MeghnaGaur, Sanjaya S.2017-09-282017-09-282012http://hdl.handle.net/10919/79436This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizationsapplication/pdfen-USCreative Commons Attribution 4.0 InternationalGlobal hospitality managementSales and marketing issues and challengesThematic analysisFranceUnited States of AmericaHotelsEmerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]SummaryWorldwide Hospitality and Tourism Themes