De Kock, Lize2021-11-032021-11-032021-10-26http://hdl.handle.net/10919/106507TrustYou, a guest feedback platform, found that Hotel reputation suggests customers are willing to pay more when the decision comes between a slightly better reputation and a slightly lower price. De Kock is suggesting that because reputation is an important factor in this process - it is a factor that hotel should consider when assessing a hotel's performance.application/pdfen-USIn Copyright (InC)Guest FeedbackKey Performance Indicators (KPI)TrustYouHotel PricingArticle