Hoehle, HartmutAljafari, RubaVenkatesh, Viswanath2022-05-232022-05-232016-05-011071-5819http://hdl.handle.net/10919/110145This research conceptualizes mobile application usability and develops and validates an instrument to measure the same. Mobile application usability has attracted widespread attention in the field of human-computer interaction because well-designed applications can enhance user experiences. To conceptualize mobile application usability, we analyzed Microsoft's mobile usability guidelines and defined 10 constructs representing mobile application usability. Next, we conducted a pilot study followed by a quantitative assessment of the content validity of the scales. We then sequentially applied exploratory factor analysis and confirmatory factor analysis to two samples (n=404; n=501) consisting of German consumers using mobile social media applications on their smartphones. To evaluate the confirmatory factor model, we followed a step-by-step process assessing unidimensionality, discriminant validity and reliability. To assess the nomological validity of our instrument, we examined the impact of mobile application usability on two outcomes: continued intention to use and brand loyalty. The results confirmed that mobile application usability was a good predictor of both outcomes. The constructs and scales associated with mobile application usability validated in this paper can be used to guide future research in human-computer interaction and aid in the effective design of mobile applications.Pages 35-5319 page(s)application/pdfenIn CopyrightComputer Science, CyberneticsErgonomicsPsychology, MultidisciplinaryComputer ScienceEngineeringPsychologyMobile application usabilityMobile human-computer interactionMobilityContinued useSurveyUSER ACCEPTANCEINFORMATION-TECHNOLOGYEMPIRICAL-EVALUATIONLONGITUDINAL-FIELDWEBDESIGNADOPTIONPHONESSYSTEMSPERFORMANCEMobile human–computer interactionArticle - Refereed2022-05-09https://doi.org/10.1016/j.ijhcs.2016.02.00189Venkatesh, Viswanath [0000-0001-8473-376X]1095-9300