Fox, Jena Tesse2020-09-162020-09-162020-06http://hdl.handle.net/10919/99975This magazine article summaries a 3-day virtual event provided by questex hospitality group to discuss the way to optimize hotel operation and ownership. In sessions, several subjects are discussed during 3 days; how hotelier communicate with their employees, how hotels should manage their cash flow during the pandemic and recession, how to maintain or to grow ADR as occupancy increases, etcapplication/pdfen-USIn CopyrightHoteloccupancyOptimizationADRHygieneHotelierArticlehttp://www.hotelmanagementdigital.com/publication/?i=666574&p=10&pp=1&view=issueViewer2355