Dimaio, Pete2021-11-032021-11-032021-10-26http://hdl.handle.net/10919/106508TravelBoom, a data-driven marketing solutions company, has compiled a list of helpful tips to create a successful Black Friday/Cyber Monday sales strategy for a hotel. The company provides compelling data, urging hotels to take the post-holiday shopping frenzy as an opportunity to capitalize on sales that can outshine any other sales day for the year.application/pdfen-USIn Copyright (InC)TravelBoomRevenue ManagementBlack FridayCyber MondaySales StrategiesArticle