Ortez, Mario A.2026-02-022026-02-022025-12-159781626712300https://hdl.handle.net/10919/141098Pages 28-30application/pdfenCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 InternationalThoughts on Value, Cost, and PriceBook chapterhttps://doi.org/10.2307/jj.35370892.12Ortez Amador, Mario [0000-0002-3434-6902]