Consumer characteristics and the moderating roles of product presentation in online apparel impulse buying behavior

Chen-Yu, Jessie H.Kincade, Doris H.Rhee, YoungJu2022-01-142022-01-142021-11-04http://hdl.handle.net/10919/107650application/pdfenCreative Commons Attribution 4.0 InternationalConsumer characteristics and the moderating roles of product presentation in online apparel impulse buying behaviorConference proceeding2022-01-14Proceedings of the International Textile and Apparel AssociationChen-Yu, Hsiu-I [0000-0002-1270-9995]