Kennedy, Doug2018-03-072018-03-072017-12http://hdl.handle.net/10919/82477Many hotel marketers seem to think this is a simple question and I suppose that on one level it should be. It certainly is possible to just ask a large sample of hoteliers for their number of calls received YTD vs. previous YTD and then average the percentage of change either wayen-USIn Copyrightnew trendsArticlehttps://www.hospitalitynet.org/opinion/4085897.html