New International Study Shows U.S. Black Travelers Are More Influenced By Concerns About Safety And Representation In Marketing Than European Black Travelers

MMGY Global2021-02-272021-02-272021-01-13http://hdl.handle.net/10919/102494A recent study conducted by the MMGY Global indicated the largest concern for Black travelers within North America is safety. 54% of the 3,635 leisure travelers that were survey noted that the marketing of a destination sways their decision to travel. Additionally, the inspiration of travel is primarily relaxation and educational entertainment.application/pdfenIn Copyright (InC)Diversity & InclusionTravel IndustryLeisure TravelRace & EqualityNew International Study Shows U.S. Black Travelers Are More Influenced By Concerns About Safety And Representation In Marketing Than European Black TravelersArticlehttps://www.mmgyglobal.com/news/new-international-study-shows-u-s-black-travelers-are-more-influenced-by-concerns-about-safety-and-representation-in-marketing-than-european-black-travelers/