Kennedy, Doug2018-01-122018-01-122017-12-13http://hdl.handle.net/10919/81755Boosting direct bookings via voice channels can be as simple as encouraging more people to call, and as complicated as using the proper metrics for measuring results. Like most hotels, chances are your lodging operation is looking to increase contribution margins from the direct channels, including voice. If so, here are some considerations and training tips.en-USIn Copyrightdirect bookingup-selling successmystery shoppingteam incentiveAverage revenue per bookingResortsin-house trainArticlehttp://www.hotelnewsnow.com/articles/259568/Making-the-most-of-direct-voice-channels-for-booking