Venkatesh, ViswanathSykes, Tracy AnnVenkatraman, Srinivasan2022-05-232022-05-232014-05-011350-1917http://hdl.handle.net/10919/110134Electronic government (e-Government) is one of the most important ways to bridge the digital divide in developing countries. We develop a model of e-Government portal use. We use various individual characteristics, namely demographics and personality, as predictors of e-Government portal use. Specifically, our predictors were (1) gender, age, income and education; (2) the Big Five personality characteristics, i.e. extraversion, neuroticism, conscientiousness, agreeableness and openness to experience; and (3) personal innovativeness with information technology. We conducted a field study in a village in India. We collected data from over 300 heads of household. We found support for our model, with most variables being significant and explaining 40% of the variance in e-Government portal use.Pages 249-26921 page(s)application/pdfenIn Copyrightpersonalitydigital dividee-Governmenttechnology usedemographicsTECHNOLOGY ACCEPTANCEINFORMATION-TECHNOLOGY5-FACTOR MODELINTRINSIC MOTIVATIONDEVELOPING-COUNTRIESDIGITAL INEQUALITYCOMPUTER ANXIETYAGE-DIFFERENCESADOPTIONSYSTEMSUnderstanding e-Government portal use in rural India: role of demographic and personality characteristicsArticle - Refereed2022-05-09Information Systems Journalhttps://doi.org/10.1111/isj.12008243Venkatesh, Viswanath [0000-0001-8473-376X]1365-2575