Tabano, Brett2019-02-082019-02-082018-04-25http://hdl.handle.net/10919/87546Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing patterns and social behaviors, hospitality brands are having to reinvent their marketing strategies to engage this group.en-USIn Copyrightsalesmillennialshotelssocial causemarketingmobile presenceArticlehttps://www.hotelmanagement.net/sales-marketing/3-ways-hotels-can-connect-millennial-travelers-and-drive-sales