Hess, Danielle2020-12-062020-12-062020-01-23http://hdl.handle.net/10919/101019This article introduces a few tips from several sessions from the 2020 HSMAI Marketing strategy conference in order to succeed in sales and marketing in the hotel industry. 1. Digital marketers and revenue managers must work together 2. Keep your messaging simple 3. you should know when and what level you have to provide a personalized experience for guests. 4. Have a strategic PR planapplication/pdfen-USIn Copyright (InC)HotelHotel salesHotel marketing4 tips for better hotel sales and marketingArticlehttps://www.hotelnewsnow.com/Articles/299960/4-tips-for-better-hotel-sales-and-marketing