Koenigsfeld, Nathan2014-03-142014-03-142004-07-23etd-08022004-150253http://hdl.handle.net/10919/34307In this thesis, Verizon's discourse was analyzed as a case study for corporate rhetoric. This rhetorical analysis examined Verizon's discourse before, during and after the crisis of 9/11. Press releases, executive speeches, and other internal documents were analyzed while media reports provided a context for the discourse. Renewal discourse coupled with the theories of organizational identification and values advocacy provided the basic framework for this thesis. Verizon's crisis situation during the crisis of 9/11 provided a unique context in which to study organizational discourse. By placing the response within a larger frame of the organization's history, this study was able to provide insight into traditional crisis response scholarship that often only focuses on the immediate response to crisis.In Copyrightorganizational identificationrenewal discoursevaluesThesishttp://scholar.lib.vt.edu/theses/available/etd-08022004-150253