Baker, Terence2020-12-242020-12-242020-12-16http://hdl.handle.net/10919/101641As the hotel industry transitions into 2021, experts urge innovation to be on the forefront of industry leaders minds as they continue to restructure management and organizational approaches. However, it is critical to decide which innovation will be necessary to invest in and which options to leave behind. Traditional hotel models will continue to attract drive-in guests, while non-traditional home shares will stay attracting guests seeking rural long-term vacations.application/pdfenIn Copyright (InC)COVID-19Pandemic ResponseTravel IndustryInnovationFinancingHotel ManagementArticlehttps://www.hotelnewsnow.com/Articles/305870/Innovation-must-remain-the-heartbeat-of-hotel-industry