Cassia, FabioMagno, FrancescaUgolini, Marta2017-11-172017-11-172015http://hdl.handle.net/10919/80434The purpose of this paper is to analyze the effectiveness of social couponing campaigns for hotels. In particular, the perceived effectiveness related to four specific objectives is explored (acquiring and retaining new customers, building brand awareness, balancing seasonality and stimulating demand among existing customers).application/pdfen-USCreative Commons Attribution 4.0 InternationalTourismHotelsDaily dealsGrouponMarketing promotionsOnline couponsSummary