Kamruzzaman, Md2020-02-252020-02-252020-02-25http://hdl.handle.net/10919/97047The findings provide important practical implications for Airbnb hosts. Professional hosts are interested in investing in closely concentrated or distantly located listings for profit maximization. While locational clustering can enhance perceived quality regardless of the size of the portfolio, this strategy may not benefit revenue performance of each Airbnb listing in the portfolio. Additionally, such a negative effect would be weakened as the portfolio expands to consist of more listings. Therefore, our advice on portfolio expansion is first to acquire additional listings located in proximity and then move to other geographically diverse areas. Those professional hosts who heavily invest in listings in geographically distant locations are generally encouraged to improve perceived quality for a viable growth of the Airbnb business. As high perceived quality does not necessarily mean better revenue for professional hosts in our study, it is also suggested that multilisting hosts can endeavor to align service quality with the performance by adopting better pricing strategies and customer loyalty programs. Additionally, for communities and legislators who have an interest in regulating professional hosts, we advocate the policy should be customized with consideration of the geo-locational level on the number of listings.enCreative Commons Attribution 4.0 InternationalLocational Strategy of Professional Hosts: Effect on Perceived Quality and Revenue Performance of Airbnb Listings [Summary]Summary