Choufany, Hala Matar2021-10-282021-10-282021-08-27http://hdl.handle.net/10919/106417In this article, Hala Matar Choufnay gives insight into how the Kingdom of Saudi Arabia (KSA) is seeking to achieve its Vision 2030 goals of becoming a top destination and provider of an excellent tourism experience. From business travelers to leisure, they have something everyone. While the UAE is currently ahead, KSA is just behind it and making strides of growth to bring tourism up to contributing at least 10% to its GDP, rather than the 4% that is made up of the GDP (as of 2019).application/pdfenIn Copyright (InC)Kingdom of Saudi Arabia (KSA)United Arab EmiratesLuxury MarketsHVSCovid-19 ResponseArticle