Browsing by Author "Nunes, Thais"
Now showing 1 - 12 of 12
Results Per Page
Sort Options
- Early Mover or Late Mover Advantage for Hotels? [Summary]Nunes, Thais (Virginia Tech, 2019-03-01)Theories on early and late mover advantages predicate that competitive operating advantages can occur with respect to the relative timing of market entry. Suspecting that “early mover” hotels can preempt desirable micro-locations for hotel operations, the current study tests for early mover advantage created by locations not fully imitable
- The Effect Of Holidays On Hotel Daily Revenue [Summary]Nunes, Thais (Virginia Tech, 2019-02-22)The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact of holidays on the hotel industry. The purpose of this study was to examine the impact of holidays on hotel daily revenue.
- Enhancing Hotel Employees' Brand Understanding and Brand-Building Behavior in China [Summary]Nunes, Thais (Virginia Tech, 2019-03-01)To participate effectively in the present Chinese hotel market, multinational companies must achieve a competitive advantage, which they attain by building the brand. This study promotes employee brand understanding as a precursor to positive brand-building behavior.
- Factors Influencing Hotel Outsourcing Decisions in Thailand: Modifications to the Transaction Cost Economics Approach [Summary]Nunes, Thais (Virginia Tech, 2019-03-08)The article aims to examine the effects of variables on outsourcing decisions in the hotel industry in Thailand. It specifically seeks to test and evaluate a theoretical framework that combines transaction cost economics (TCE) factors with additional factors affecting the level of outsourcing that emerged from a preliminary study.
- Guest Perceptions of Hotel Loyalty [Summary]Nunes, Thais (Virginia Tech, 2019-03-01)This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in several ways: It sought to measure loyalty in the general population of hotel users rather than selecting a population already known to be loyal, and instead of trying to identify personality traits in the guests’ psychology that might be important, or ranking features of the hotel that might be determining factors, guests were simply asked what the term hotel loyalty meant to them. This approach has the advantage of not being influenced by any particular theory or restricted by the scope of the questions asked. The outcome of the analysis of their responses is a model of hotel loyalty created directly from the guests’ own perceptions of loyalty. The model shows that “loyalty” is actually a dynamic concept balancing seven elements already found in previous research and involves an unstated or implied contract between the guest and the hotel. It also suggests that many of the determinants commonly held to influence loyalty are, in fact, not relevant
- Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]Nunes, Thais (Virginia Tech, 2019-02-22)U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. This trend has allowed for the accelerated growth and development of many major hotel brands and the increasing growth of franchised hotels...
- Hotel Revenue Management With Group Discount Room Rates [Summary]Nunes, Thais (Virginia Tech, 2019-02-22)This article outlines a theoretical framework and suggests a set of equations for use by hotel executives to evaluate the discount rate the hotel offers to groups wishing to stay in the hotel.
- Measuring hotel channel mix: A DEA-BSC Model [Summary]Nunes, Thais (Virginia Tech, 2019-02-22)In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.
- The Postmerger Financial Performance of Hotel Companies [Summary]Nunes, Thais (Virginia Tech, 2019-03-08)This study investigates the postmerger financial performance of acquiring firms in the lodging industry between 1985 and 2000. Jensen Measure Model and Market Model are used to examine long-term and short-term market measure of performance...
- Relationship Selling In The Meeting Planner/Hotel Salesperson Dyad [Summary]Nunes, Thais (Virginia Tech, 2019-03-08)Meeting planners can provide hotels with substantial revenue. Yet little empirical research has examined how hotel sales personnel might facilitate generating this business from meeting planners...
- Turning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary]Nunes, Thais (Virginia Tech, 2019-03-08)Employees’ positive word of mouth (WOM) about hotel brands has a profound impact on customer choice and hotel effectiveness. On the basis of social identity theory and social information processing theory, we posit a moderated mediation model wherein hotel supervisors’ organizational identification (OI) increases their subordinates’ engagement in positive WOM behavior by enhancing subordinates’ OI...
- The Uniqueness of Revenue Management Approaches in Nontraditional Settings: The Case of The Golf Industry [Summary]Nunes, Thais (Virginia Tech, 2019-02-22)This study focuses on two demand and supply characteristics that may affect the transferability of revenue management (RM) practices from traditional (e.g., hotels) to nontraditional (e.g., golf, restaurants, entertainment venues) RM settings. Consumption within many nontraditional RM settings is largely discretionary in nature, with the potential to affect how demand and price should be managed across the booking horizon.