User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study

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Virginia Tech

This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an excellent model to predict information technology (IT) usage and is based on the Theory of Reasoned Action (TRA). Therefore, TAM was adopted in this study of intranet acceptance. Furthermore, this study attempted to see if the earlier results of TAM are still valid. The original model was modified to include one external variable, franchise support. Data were collected from franchise restaurant systems throughout the United States, excluding Alaska and Hawaii. Of 3,500 questionnaires distributed to individual users of intranet, 161 contained usable responses. The results of regression analysis confirm that TAM is valid for additional applications such as evaluating the intranet in restaurant franchise systems.

Technology Acceptance Model (TAM), Regression Analysis, Restaurant, Franchise, Intranet