Howard Feiertag Department of Hospitality and Tourism Management

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Browsing Howard Feiertag Department of Hospitality and Tourism Management by Author "Baggio, Rodolfo"

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    Analysing Linkage between ICT and US State Tourism Websites
    Zach, Florian J.; Xiang, Zheng; Baggio, Rodolfo (Texas A & M University, 2019-12-24)
    Destination websites have been an important component in the online travel ecosystem since the beginning of the commercial Internet, and their adoption and use of ICT websites to serve their online marketing goals reflects their overall strategy and ability to adapt to the ever-changing environment. The purpose of this study is to examine 1) what types of ICT websites are hyperlinked to destination websites, and 2) how the linkages to ICT websites have evolved along with the significant technological developments during the last two decades. To that end we analysed archival hyperlink data for state tourism websites in the United States. We find that the connectivity between US state tourism websites and ICT websites increased dramatically with the availability of social media and Web 2.0 websites, and fragmentation of the network was reduced likely due to technology convergence. This study offers several research directions for understanding technology adoption by destination marketing organizations.
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    Evolving Landscape of Partnerships of U.S. Destination Marketing Websites: External Hyperlinks From 1999 to 2018
    Zach, Florian J.; Baggio, Rodolfo; Xiang, Zheng (SAGE, 2023-03-01)
    Hyperlinks to external websites are a reflection of partnerships of destination marketing organizations (DMOs). This longitudinal study investigates the external hyperlinks placed on the home page of U.S. state tourism websites from 1999 to 2018. Our analysis shows that the landscape of DMO partnerships underwent considerable growth; however, the growth was distributed unevenly among categories of partners, particularly as social media became increasingly dominant. State DMOs appeared to be changing their external partnerships quite often, while their strategy was likely influenced by technological innovation, policy, and destination-specific issues. Based on these findings, the authors discuss the study implications and provide suggestions for future research.