Academic Articles in Hospitality Sales (Feiertag Collection)

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https://hdl.handle.net/10919/78367
This is a collection of peer-reviewed academic research in the area of Hospitality Sales that may be of interest to hospitality industry managers and executives.

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Browsing Academic Articles in Hospitality Sales (Feiertag Collection) by Author "Annaraud, Katerina"

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    Financial Literacy of Hospitality Professionals
    Dahman-Para, Pearl; Annaraud, Katerina (An Online International Research Journal, 2016)
    Financial literacy is an important asset for individuals. Undeveloped countries not only have issues with a lack of financial literacy among their citizens but countries with much stronger economies also may experience the same problem. Despite an abundance of studies that are focused on this subject, authors are not familiar with studies that concentrate on the financial literacy of hospitality professionals. This study attempts to determine if there are significant differences in the level of financial literacy among hospitality professionals based on gender, age, level of education, years of work experience, and hospitality segment. The results of the study show that knowledge of financial literacy depends on the age and level of education of individuals. Financial literacy self-assessment suggests that a hospitality segment where a person is employed and the level of education have the highest impact on the score, very closely followed by age.
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    Implication of Statistical Indices in Hotel Room Revenue Analysis
    Annaraud, Katerina (Scholar Works @ UMass Amherst, 2010-03)
    The purpose of this paper is to introduce hotel managers and hospitality educators to room revenue analysis method that is based on statistical indices. A paper presents a theoretical example of a room pricing and shows how changes in a total room contribution margin can be attributed to one of three changes: (a) changes in contribution margins for a hotel room with a specific rate, (b) changes in proportion (composition) of different rooms sold, and (c) changes in quantity of rooms sold. Hotel managers may use this approach as a supplementary tool for already existing yield management techniques.