Browsing by Author "Casado-Diaz, Ana B."

Now showing 1 - 3 of 3
  • Thumbnail Image
    Assessing the effects of interaction with attractions and types of visit on day trippers' satisfaction
    Nicolau, Juan Luis; Casado-Diaz, Ana B.; Navarro-Ruiz, Sandra (Routledge, 2023-05-06)
    Day trippers are visitors spending only a few hours at the destination without staying overnight, and they represent a significant number of visitors in many destinations. However, some facets of the behaviour of this type of visitors remain under-researched topics. Accordingly, the present study analyzes day trippers’ satisfaction by focusing on a novel set of determinants related to their interaction with the tourist attractions visited (intradestination behaviour) in the context of cruises. The research was conducted in the city of Valencia (Spain). Through a combination of GPS tracking technologies and traditional surveys, this study considers the spatial patterns, tourist attractions visited, perceived experience, duration of the visit, and expenditures, to find that the effects of these determinants vary according to the type of visit: independent or guided. Moreover, for visit duration and expenditures, the study builds on prospect theory to propose an innovative approach by exploring inverted U-shaped effects which represents a theoretical advance with managerial implications for the destinations.
  • Thumbnail Image
    The differentiated effects of CSR actions in the service industry
    Casado-Diaz, Ana B.; Nicolau, Juan Luis; Ruiz-Moreno, Felipe; Sellers-Rubio, Ricardo (Emerald, 2014-01-01)
    Purpose: The purpose of this study is to attempt to explain why the impact of Corporate Social Responsibility (CSR) initiatives may be different and/or more important in service firms compared to manufacturing firms. CSR is becoming a common strategy, hence its extensive research. Central to it is the analysis of the effect of CSR on a firm’s performance, whose outcome depends on firm-specific and industry-related factors. Design/methodology/approach: The event study methodology is applied to all the 248 companies that have ever traded on the Spanish Stock Market between 1990 and 2007. A regression analysis examines potential different effects of CSR on service and goods firms. Findings: The results show that CSR activities have a positive impact on firm performance that is higher for service firms than for manufacturing firms. Actions related to the environment, responsible labor relationships and good corporate governance are especially important in the service context. Research limitations/implications: This research is focused on shareholders’ performance, but it does not consider other stakeholders, such as real consumer behavior or employees’ commitment and productivity. Practical implications: Service firms are likely to gain from focusing on some CSR activities (environment, employees and good corporate governance) and should use their responsible behavior as a valuable tool for public relations and differentiation in the market. Originality/value: This article is the first attempt to empirically test and explain why the relationship between CSR and firm performance may be different (more positive) for service vs manufacturing firms.
  • Thumbnail Image
    Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category
    Casado-Diaz, Ana B.; Navarro-Ruiz, Sandra; Nicolau, Juan Luis; Ivars-Baidal, Josep (Elsevier, 2021-04-01)
    Cruise tourism is an important and growing source of visitors to destinations. To expand our knowledge of this phenomenon, this study incorporates three new drivers into the analysis of the expenditure patterns of cruise passengers at destinations, namely, spatial intra-destination behavior (single node, multiple node, or hinterland), onshore visit choice (independent or guided), and cruise category (standard, premium, luxury, or exclusive). The study uses quantile regression to unearth the intricacies of the proposed relationships and a dataset that combines GPS tracking technologies and traditional surveys. Results suggest that the mobility pattern, onshore visit choice, and time spent at a destination of cruise visitors have significant effects on their expenditures. However, these effects vary along with the level of expenditure, whereas cruise category does not exert a clear effect on expenditure. The implications for destination management organizations are also discussed.