Browsing by Author "Cezar, Asunur"
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- Do Domestic And International Customers Behave Alike In Online Hotel Booking? [Summary]Cezar, Asunur; Ögüt, Hulisi (Virginia Tech, 2014)The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics on the proportion of online domestic bookings. Using data from London and Paris hotels, we evaluate a variety of models to explain fractional dependent variables.