Browsing by Author "Chen, Zheshi"

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    OFDI and inbound tourism: a perspective of reverse country-of-origin effect
    Yu, Yiqing; Nicolau, Juan Luis; Liu, Xianwei; Chen, Zheshi (Routledge, 2021-04-05)
    This study is to analyze the effect of the investor country’s outward foreign direct investment (OFDI) on its inbound tourism from the investee country. Although overseas expansion is a prevalent strategy, this study fills a gap in the literature: inbound tourism as a potential spillover of OFDI remains unexplored. Accordingly, this research proposes a conceptual model based on the reverse country-of-origin effect and conducts an empirical application with data from 202 countries/regions. The main findings show that countries with a higher number of OFDIs tend to attract more inbound tourism from the investee countries. Theoretical and practical implications are discussed.