Browsing by Author "Downing, Christopher O'Brien Jr."
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- Developing a Practical Intervention to Prevent Identity Theft: A Behavioral-Science Field StudyDowning, Christopher O'Brien Jr. (Virginia Tech, 2010-03-26)Cashiers' identification-checking behaviors were observed at two grocery stores with the aim to actively involve cashiers in decreasing credit-card fraud. After baseline observations, cashiers at one store received a participative goal-setting and feedback intervention, whereby they collaboratively set a store goal for checking customers' identification. Over 23 days, the cashiers received one-to-one verbal feedback on their store's identification-checking percentages. The percentage of identification-checked purchases at the intervention store increased from 0.2 percent at Baseline to 9.7 percent during the Intervention. Then, it declined to 2.3 percent during Withdrawal, showing functional control of the intervention over the cashiers' target behavior. The cashiers at the other store served as the control group, and their percentage of identification-checked purchases were 0.3 percent, 0.4 percent, and 0.7 percent respectively during each of the A-B-A phases at the intervention store. It was also found the intervention affected male cashiers more than female cashiers. The present study also assessed the social validity of the current intervention by surveying both customers and cashiers from the intervention store. The results showed that customers do not mind getting their ID checked, while cashiers consider it important to check a customer for identification during a credit purchase.
- Intervening to Increase the ID-Checking Behavior of Cashiers: Cashier-Focused vs. Customer-Focused ApproachesDowning, Christopher O'Brien Jr. (Virginia Tech, 2015-06-11)The present four field studies explored the effectiveness of multiple prevention techniques designed to increase the frequency of cashiers' identification (ID)-checking behaviors from a customer-focused and cashier-focused approach. Studies 1 and 2 examined customer-focused approaches, whereas Study 3 examined a cashier-focused approach. Study 4 examined a combination of the cashier-focused and customer-focused approaches. From a customer approach, Study 1 investigated the use of four prompts (a no-prompt control, an antecedent only, an antecedent with a positive consequence, and an antecedent with a negative consequence) at encouraging cashiers to ask customers for their ID during a credit purchase. Research assistants (RAs) visited various stores and made credit purchases, while displaying one of the four prompts covering their card's signature line to the cashier during check-out. The results showed RAs were checked for ID the most when using the prompts containing the antecedent and consequence, which was checked for ID significantly more than the no-prompt control. Study 2 (also a customer approach) attempted to replicate Study 1 in a non-college community. Using a similar methodology as Study 1, the results showed RAs were checked for ID the most when using the prompt with the antecedent and positive consequence, which was checked for ID significantly more than the no-prompt control. From a cashier approach, Study 3 investigated the use of a goal-setting and prompt intervention led by the restaurant manager to increase the frequency of cashiers' ID-checking behavior. Using an A-B-A (Baseline-Intervention-Withdrawal) reversal design at one of two restaurants, the results showed the intervention restaurant's percentage of ID-checked purchases increased from Baseline to the Intervention phase. But, it decreased slightly during the Withdrawal phase, showing functional control but also some maintenance over the target behavior. The percentage of ID-checked purchases at the control restaurant was almost nonexistent throughout the study. Study 4 investigated the impact of using two intervention approaches (i.e., the customer and cashier approach) as opposed to one (i.e., the customer approach) to increase the frequency of cashiers' ID-checking behavior. While the A-B-A phases were occurring in the restaurants used in Study 3, RAs entered the restaurants and displayed an antecedent and positive consequence prompt to the cashiers during a credit purchase. The results of Study 4 partially supported the hypothesis. The cashiers in the intervention restaurant significantly checked more RAs for ID when two intervention approaches were combined than when only one intervention approach was used during Baseline, but not during the Withdrawal phase.