VTechWorks staff will be away for the winter holidays starting Tuesday, December 24, 2024, through Wednesday, January 1, 2025, and will not be replying to requests during this time. Thank you for your patience, and happy holidays!

Browsing by Author "Duetto"

Now showing 1 - 1 of 1
  • Thumbnail Image
    The value of hotel-direct bookings is measured by more than numbers
    Bosworth, Patrick; Duetto (2018-05-31)
    When a controversial report finds “no measurable” benefits for hoteliers who shift their booking mix from online travel agencies to direct channels, you can be sure its arguments—especially a specious claim like direct-booking campaigns’ main goal is to “reduce transparency for consumers”—aren’t backed up by credible facts.In addition to the data science involved in revenue strategy, customer relationships matter a great deal to a hotel’s success.