Browsing by Author "Gregory, Susan"

Now showing 1 - 2 of 2
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    Group Sales and Marketing in Convention Hotels
    Gregory, Susan; Kline, Sheryl; Breiter, Deborah (Taylor & Francis Group, 2008-10-10)
    The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this research is to ascertain the perceptions that convention hotel sales and marketing professionals have about Internet and Web integration in the group sales process. The findings indicate that Internet and Web based marketing tools have become an integral part of hotel sales and marketing activities, though convention hotel managers do not necessarily attribute an increase in revenue to these activities.
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    Leveling the Playing Field: E-Marketing's Impact on Lodging Operations [Summary]
    Gregory, Susan; Breiter, Deborah (Virginia Tech, 2019-02-12)
    Since 1998 there has been a 54% increase in the number of travelers using the Internet to obtain information on destination or make travel arrangements. Electronic commerce has revolutionized the way services are delivered and changed the traditional relationship between consumers and service providers (Zeithaml & Bitner, 2000). The purpose of this research is to analyze and compare the impact marketing technology application has on lodging properties in the pursuit of individual travelers. This exploratory study identified issues that respondents felt were important and affected their marketing and management activities.