Browsing by Author "Guiro, Amadou Tidiane"

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    Consumer responses and willingness-to-pay for hibiscus products: A preliminary study
    Ndiaye, Oumoule; Hedrick, Valisa E.; Neill, Clinton L.; Carneiro, Renata C. V.; Huang, Haibo; Fernandez-Fraguas, Cristina; Guiro, Amadou Tidiane; O'Keefe, Sean F. (Frontiers, 2023-04)
    The rise in diseases like obesity and diabetes is a worldwide challenge. The consumption of functional products such as hibiscus, which has been proven to be high in bioactive compounds and dietary fiber, providing it with anticancer, antiaging, anti-inflammatory and satiety properties, should be promoted. In the U.S., promoting the consumption of hibiscus products can be a good approach to increase fiber consumption and to reduce risk of obesity, diabetes, and hypertension. However, information about knowledge of this functional product among consumers is still sparse and increasing consumption requires designing and marketing desired products made from hibiscus. Therefore in this preliminary study, we assessed consumer response to hibiscus products and investigated whether providing information about potential health benefits could impact consumer willingness-to-pay (WTP) for three types of non-alcoholic hibiscus beverages: ready-made tea, bottled juice, and kombucha. Our web-based survey was distributed through Qualtrics(XM) and a convenience sampling method was chosen. Most participants identified themselves as female, 18-34 years old, with a graduate degree. Most participants (81%) had consumed hibiscus products before and 57% had a weekly food budget lower than $60. Overall, tea and juices were the most liked hibiscus beverages, respectively. Although taste and health benefits were ranked as the main reasons to consume hibiscus beverages, additional information about hibiscus health benefits did not significantly affect WTP for these products. Without additional health benefit information, consumer WTP for non-alcoholic hibiscus beverages ranged from $2.9 to $3.60 for kombucha and $4.08-4.97 for Ready-made-tea. This study provides valuable insights that can support future research on hibiscus products and promote the development of novel hibiscus-based foods and beverages that are appealing to the U.S. market.
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    Nutritional Value of Spent Hibiscus Calyces and Assessment of Consumers' Knowledge and Perception of Hibiscus Products for the Promotion of their Consumption
    Ndiaye, Oumoule (Virginia Tech, 2021-11-09)
    Hibiscus calyces have anti-inflammatory effects, reduce metabolic risk factors, and act as a prebiotic in the human gut. Bioactive compounds in hibiscus include dietary fiber, polyphenols and vitamins and hibiscus calyces have a well appreciated flavor. Preparation of juice from hibiscus is done using hot or cold aqueous maceration procedures. When hibiscus beverages are made, the remaining biomass, the spent calyces, is discarded. Little information is available on the composition of the spent calyces. To determine whether the spent calyces have potential value, it is important to evaluate the composition of major bioactive elements and other potentially valuable components like aromas. The overall goal of this work was to determine if hibiscus spent calyces have components that would be of nutritional value, and to investigate consumer interest in hibiscus consumption in the U.S. The first objective was to measure the contents of sugar, fiber, anthocyanins, other phenolics, vitamin C, and organic acids (hibiscus/garcinic, citric, succinic, fumaric acid) in spent calyces. The second objective was to identify and quantify flavor compounds in the spent calyces. The third objective was to assess American consumers knowledge and perception of hibiscus products. Cold and hot aqueous extractions were carried out on whole calyces of red and white hibiscus using a calyces:water ratio of 1:15. The spent calyces were freeze-dried and analyzed for sugar, fiber, anthocyanins, total phenolics, vitamin C, organic acids and flavor compounds and compared to whole calyces. Soluble and insoluble dietary fiber were measured using sequential enzymatic digestion and gravimetric filtration according to the AOAC method. HPLC was used to determine sugars, anthocyanins and vitamin C, acids. UPLC to identify polyphenols and GCMS with SPME to identify and quantify aroma compounds. Results of the survey show that most of the American consumers who participated in this study have consumed hibiscus products before and were aware of the health attributes of hibiscus products. The most liked products were tea and juices. Main reason for hibiscus consumption was in order: taste, health, flavor, and trend. The health statement provided to the participants of the survey did not affect their willingness-to-pay (WTP) for hibiscus beverages. Spent calyces contained significant amounts of sugars, anthocyanins, total phenolic, organic acids, vitamin C, dietary fiber, and aroma compounds. More fiber was found in the spent calyces than in the raw ones; volatiles profile and phenolics profile were similar to those of the raw calyces. These important nutritional compounds make hibiscus spent calyces useful as a functional ingredient in food products or for producing nutraceutical products. Use of spent calyces will increase value of hibiscus products benefit to both consumers and industrials and help reduce economic and environmental issues related to food waste management.