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Browsing by Author "Gunturi, Uma Sushmitha"

Now showing 1 - 3 of 3
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    Leveraging Prompt-Based Large Language Models: Predicting Pandemic Health Decisions and Outcomes Through Social Media Language
    Ding, Xiaohan; Carik, Buse; Gunturi, Uma Sushmitha; Reyna, Valerie; Rho, Eugenia (ACM, 2024-05-11)
    We introduce a multi-step reasoning framework using prompt-based LLMs to examine the relationship between social media lan guage patterns and trends in national health outcomes. Grounded in fuzzy-trace theory, which emphasizes the importance of “gists” of causal coherence in effective health communication, we introduce Role-Based Incremental Coaching (RBIC), a prompt-based LLM framework, to identify gists at-scale. Using RBIC, we systematically extract gists from subreddit discussions opposing COVID-19 health measures (Study 1). We then track how these gists evolve across key events (Study 2) and assess their influence on online engage ment (Study 3). Finally, we investigate how the volume of gists is associated with national health trends like vaccine uptake and hospitalizations (Study 4). Our work is the first to empirically link social media linguistic patterns to real-world public health trends, highlighting the potential of prompt-based LLMs in identifying critical online discussion patterns that can form the basis of public health communication strategies.
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    Linguistically Differentiating Acts and Recalls of Racial Microaggressions on Social Media
    Gunturi, Uma Sushmitha (Virginia Tech, 2023-07-11)
    Experiences of interpersonal racism persist as a prevalent reality for BIPOC (Black, Indigenous, People of Color) in the United States. One form of racism that often goes unnoticed is racial microaggressions. These are subtle acts of racism that leave victims questioning the intent of the aggressor. The line of offense is often unclear, as these acts are disguised through humor or seemingly harmless intentions. In this study, we analyze the language used in online racial microaggressions ("Acts") and compare it to personal narratives recounting experiences of such aggressions ("Recalls") by Black social media users. We curated a corpus of acts and recalls from social media discussions on platforms like Reddit and Tumblr. Additionally, we collaborated with Black participants in a workshop to hand-annotate and verify the corpus. Using natural language processing techniques and qualitative analysis, we examine the language underlying acts and recalls of racial microaggressions. Our goal is to understand the lexical patterns that differentiate the two in the context of racism in the U.S. Our findings indicate that neural language models can accurately classify acts and recalls, revealing contextual words that associate Blacks with objects that perpetuate negative stereotypes. We also observe overlapping linguistic signatures between acts and recalls, serving different purposes, which have implications for current challenges in social media content moderation systems.
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    Linguistically Differentiating Acts and Recalls of Racial Microaggressions on Social Media
    Gunturi, Uma Sushmitha; Kumar, Anisha; Ding, Xiaohan; Rho, Eugenia (ACM, 2024-04-23)
    In this work, we examine the linguistic signature of online racial microaggressions (acts) and how it differs from that of personal narratives recalling experiences of such aggressions (recalls) by Black social media users. We manually curate and annotate a corpus of acts and recalls from in-the-wild social media discussions, and verify labels with Black workshop participants. We leverage Natural Language Processing (NLP) and qualitative analysis on this data to classify (RQ1), interpret (RQ2), and characterize (RQ3) the language underlying acts and recalls of racial microaggressions in the context of racism in the U.S. Our findings show that neural language models (LMs) can classify acts and recalls with high accuracy (RQ1) with contextual words revealing themes that associate Blacks with objects that reify negative stereotypes (RQ2). Furthermore, overlapping linguistic signatures between acts and recalls serve functionally different purposes (RQ3), providing broader implications to the current challenges in content moderation systems on social media.