Browsing by Author "Hoisington, Alicia"
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- 4 summer travel trends and how to capitalize on themHoisington, Alicia (2018-06-19)More U.S. travelers are set to travel this summer, and they are expected to spend more this year compared to last year, according to sources. And this article presents a roundup of some U.S. summer travel trends this year and what hoteliers can do to drive business.
- The hotel and travel research that should be on your radarHoisington, Alicia (Hotel Management, 2018-10-15)Because there are many facets to the hotel industry, there is always a great need to gather and disseminate information so that hoteliers can understand how to strategize and capitalize. Hotel Management has compiled some of the most current research that should be on hoteliers’ radars.
- How to capture business during the shoulder seasonHoisington, Alicia (Hotel Management, 2018-10-08)It’s no secret that hotels experience shoulder seasons, or off-peak times, that causes revenue to fluctuate. However, that doesn’t mean hoteliers can’t strategize to maximize dollars coming in during these times.
- Research: Hotel rates, pricing power set to increase this yearHoisington, Alicia (Hotel Management, 2019-04-07)Hotel bookings may be seeing a dip, but that doesn’t mean rate is suffering because of it. In fact, many hoteliers are finding pricing power despite facing some challenges, whether they be political or natural (disaster) in nature. Here are three pieces of recent research that hotel owners and operators should keep top of mind as they move throughout the year and plan their revenue-management strategies.
- Technology is key to driving revenue at hotelsHoisington, Alicia (Hotel management.net, 2017-08-22)
- This is what hoteliers need to focus on to drive businessHoisington, Alicia (2018-08-12)The U.S. hotel industry is still trying to adapt to an increasingly mobile marketplace—one that is hyperfocused on online reputation management and digital marketing strategies that will drive the best return on investment. That can be hard work for an industry that is notoriously behind the times when it comes to technology and as segmented in the digital sphere as they come. Further, a few things to focus on to drive business are (1) Adapt to a Growing Digital Marketplace, (2) Online Reputation is Critical, (3) Choosing the Right Channels Still Key, (4) Top Areas of Focus (customer service, staffing, marketings, etc.).
- This is what today’s business travelers want from hotelsHoisington, Alicia (Hotel Management, 2018-08-21)Business travelers can be the bread and butter for many hotels. But as the workforce continues to evolve, these road warriors are also shifting their wants and needs. Fortunately, new research gives us insight into what these travelers want from their stays so that hoteliers can take cues and capitalize. The good news is that it’s not all groans when employees need to travel for work. According to Travelport’s "U.S. Business Traveler & Travel Policy 2018" survey, four out of five people like to travel for work. That sets a positive tone for travelers, with many willing to further open their wallets beyond what their companies shell out. Even better, 57 percent of those surveyed said their 2018 business-travel budget is larger than it was last year. The respondents comprised mainly business travelers from ages 22 to 37 (57 percent). Twenty-eight percent of people were aged 38 to 53, while 15 percent were ages 54 to 72.
- U.S. hotel forecasts continue to look upHoisington, Alicia (2018-08-27)Another quarter gone, another round of forecasts from the industry’s analysts. And most of it spells good news for the United States hotel sector. Is there a downturn in sight? It doesn’t appear that way when looking at the data projected through the end of this year and into 2019.
- Why Google Ads is critical to your marketing strategyHoisington, Alicia (2018-10-29)Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer intelligence platform. That’s why she says if hoteliers haven’t made Google Ads part of their marketing budgets, they may already be behind the curve.
- Why hoteliers can’t ignore TripAdvisorHoisington, Alicia (2018-05-29)TripAdvisor might be a bane to some hoteliers, but new research shows that the online review site has quite the economic impact in the travel space.