Browsing by Author "Johnson, Elizabeth Anne"

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    Discourses and Notions of Identity in United States Foreign Policy: Israel and the 2014 Gaza War
    Johnson, Elizabeth Anne (Virginia Tech, 2019-06-21)
    This paper examines U.S. political and social discourse on the 2014 Gaza-Israel conflict and attempts to better understand U.S. foreign policy in the Middle East, specifically on Israel. By examining official U.S. government documents, media articles, and pop culture platforms, this project identifies dominant narratives within the United States on Israel and the Palestinian territories. The complicated notions of identity that were discursively expressed within the United States on the 2014 Gaza-Israel conflict are deconstructed and discussed to further the academic discussion on U.S. relations in the Middle East.
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    Sent to You by Someone Who Thinks You're Beautiful: The Effects of Regulatory Focus, Personal Involvement, and Collective Efficacy in a Social Marketing Campaign
    Johnson, Elizabeth Anne (Virginia Tech, 2010-04-21)
    This study examined attitudes and behavioral responses to a social marketing campaign's video messages. Independent variables in the study were the regulatory framing of the campaign message, personal involvement, and collective efficacy. Results revealed main effects of both collective efficacy and personal involvement on attitude toward the brand, attitude toward the issues, and behavioral intentions. Significant interactions between collective efficacy and the regulatory frame of the video were found to affect the dependent variables. Gender was also found to significantly moderate the findings. Theoretical implications and practical implications are discussed.